The pen is mightier than the sword
In Bulwer-Lytton’s infamous XIX century play, Richelieu, Cardinal Richelieu learns of a plot against him contrived by his friend and confidant, the monk Joseph.
As a priest, Richelieu could not challenge the monk to a physical combat so instead, issued the written statement: “Beneath the rule of men entirely great, the pen is mightier than the sword.”
The historical metaphor could not ring truer today in these first years of the new millennium.
The power of the written or spoken word has taken on an extraordinary dimension in the management of business reputations.
Today, individuals, organisations and companies encompass in the word “reputation” one of the most important factors of success for their lives and businesses.
Reputation is a social evaluation that often determines the survival of a business or organisation.
The objective of M Public Relations is to build and
manage reputations, ensuring that business objectives are successfully translated into concrete communication objectives, managed through effective campaigns, be they internal or external.
We ensure that the campaign messages are communicated in a coherent manner, in line with all stakeholders.
M Public Relations is transforming the paradigm. We want to change Bulwer-Lytton’s metaphor so that organisations that we work with can have a new saying: Reputation is mightier than the pen.
Our mission is to protect you
Mission
M Public Relations offers rigorous communication consulting services strictly aligned with the business strategies and needs of its clients.
All projects start off with a thorough internal and external analysis of the brand, designed to work in parallel with all communication projects, to target the client’s audience in a coherent way (be it the media, general public, or associates).
VALues
Professionalism: The team at M Public Relations bring together many years of experience in the communications industry (both agency and in-house).
Together, our knowledge and skills allow us to embrace with conviction and professionalism projects in all areas and disciplines.
Close working relationships: We
don’t outsource for any of our communications projects. M Public Relations will always have, at every
stage of the project, a direct relationship with the client.
It wouldn’t work any other way.
Confidentiality: M Public Relations guarantees total confidentiality in all of our projects. Furthermore, we will never accept any client or project that presents a conflict of interest with an existing client, without first obtaining their agreement.
Audacity: M Public Relations will always try to be a step ahead in terms of quality and originality in the services we offer our clients.
Dream Team
MIGUEL MOREIRA RATO / MANAGING PARTNER
Miguel brings his solid background in financial journalism to the company, having worked on the editorial teams of TVI e Rádio Renascença in Portugal, as well as CNBC Europe and The Financial Times in London, (where he obtained a Masters in International Financial Journalism at City University).
In 2004 he took on the role of Deputy Director of the Diário Económico. Previous communications posts include Communications and Public Relations Manager of the Jerónimo Martins group and Executive Director of Ogilvy Comunicação & Imagem.
Following this, he was appointed Partner at the integrated communications agency Cupido, in charge of Communications, Internationalisation and New Business.
mmr@mpublicrelations.pt
Filipa Pais de Sousa
COMMUNICATIONS DIRECTOR
fps@mpublicrelations.pt
Sónia Correia dos Santos
COMMUNICATIONS DIRECTOR
scs@mpublicrelations.pt
Catarina Amorim
COMMUNICATIONS director
cmsa@mpublicrelations.pt
Mauro Sousa
COMMUNICATIONS Manager
ms@mpublicrelations.pt
Ingrid Arruda Moreira
COMMUNICATIONS Manager
iam@mpublicrelations.pt
SARA GOULART
COMMUNICATIONS Manager
sg@mpublicrelations.pt
Catarina Ambar
COMMUNICATIONS Manager
csaa@mpublicrelations.pt
Salvador Correa de Sampaio
COMMUNICATIONS Manager
ss@mpublicrelations.pt
Telma Martins
COMMUNICATIONS Manager
tm@mpublicrelations.pt
Miguel Sousa Machado
online COMMUNICATIONS Manager
msm@mpublicrelations.pt
Lourenço Ovídio
COMMUNICATIONS Manager
lo@mpublicrelations.pt
Cristina Agapito
AssistAnt
ca@mpublicrelations.pt
who, what, where, when and how
M Public Relations will never embark on a communications project without first having an in-depth knowledge of the brand in question, its objectives, history and background.
Only by having this knowledge can we add value and design projects that efficiently meet our client’s needs. Knowing the organisations that we work with is key for the success of each communications project.
Finding out for example what the external positioning of the brand has been in the last x months, how the brand and its competitors are currently perceived by the media and where exactly the brand wants to go, will always be a priority.
The client may not know how to answer some of these questions themselves, but M Public Relations will help them to find the answers by using Reputation, Media and Competitive Intelligence tools.
What can we do for you?
COMMUNICATIONS CONSULTING
Whether it’s for companies or professionals, our communications consulting allows us to define a clear positioning for the client and to develop it with a view to reach the defined objectives.
INSTITUTIONAL COMMUNICATION
We develop and apply coherent communications processes for all stakeholders to work with the brand as a whole.
ISSUE AND CRISIS MANAGEMENT
M Public Relations can help prepare clients for any unwanted surprises with appropriate crisis manuals. And if required, we have defence strategies ready to put into action whenever the need may arise.
INTERNAL CONSULTING
We design proven communications projects that allow our clients to generate / increase the involvement of collaborators in a common project. We firmly believe that the associates should always be the first to know.
PRODUCTION OF SUPPORT MATERIALS AND CONTENT
Whether its websites, magazines, newsletters or speeches, M Public Relations is well equipped to produce all types of content.
BRAND STUDIES
We carry out scientific analysis of brand positioning, of the environment and of a brand’s competitors, both at the level of Reputation and Competitive Intelligence.
MARKETING COMMUNICATIONS
We turn products into stars, guaranteed to generate word of mouth!
PUBLIC AFFAIRS AND GOVERNMENT RELATIONS
We know how to position your brand and we help implement it, even if the process needs to span across various organisations and institutions. We help get around the bureaucracies and have a vast list of contacts that allow us to accelerate the process.
Events
The team at M Public Relations have a vast experience in organising both corporate and consumer events, tailored to client’s needs.
Been there done that
The M Public Relations team have a proven track record in the following areas:
Associations
Automobile
Banking / Financial Institutions
Charity
Commerce and Industry Consulting
Culture
Distribution
Energy
Fashion
Law Firms
Local Government
Media
Pharmaceuticals
Public Sector / Social Security Retail / Consumer Products Shopping Centres Telecommunications
Tourism
Transportation
Wines
Our Business Partners
We want to lear more about you
We are always on the lookout for new talent. If you are interested in joining M Public Relations, send a CV, together with a covering email to: m@mpublicrelations.pt . All e-mails will be answered!
Alternatively, please answer these questions that will allow us to get to know you a bit better:
We are everywhere
Apecom
Portuguese Association of Communications and Public Relations Consulting Companies.
www.apecom.pt
Eu sou jornalista
An international communications gateway for Portuguese journalists.
www.eusou.com/jornalista/
Institute for Public Relations
Independent non-profit organisation that bridges the academy and the profession, supporting PR research and mainstreaming the knowledge into practice through PR education.
www.instituteforpr.com
Euprera
European Public Relations Education and Research Association
http://euprera.org/
International Public
Relations Association
The largest professional association for senior international public relations executives.
www.ipra.org
Global Alliance
All About PR
We look forward to hearing from you
M Public Relations, Av 24 de Julho, 54, 3º Dto.
1200-868 Lisboa
Telephone: +351 21 154 61 20
m@mpublicrelations.pt
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